Video games are enjoyed across generations, with players of different ages embracing their own ways to play. Consoles remain particularly popular among younger adults, while Gen X players show a stronger preference for mobile games, highlighting the diverse ways Canadians engage with video games.

Generational Insight

Millennials lead in console play.

71% of Millennial players report playing on consoles, compared with 61% of Gen Z and 49% of Gen X.

Video games are a regular part of life across age groups, but playing habits differ. Among surveyed players, children and teens are the most likely to play daily (42%), closely followed by Gen X adults (40%). Meanwhile, Gen Z adults are the most likely to report playing several times a week (42%).

Generational Insight

Gen X adults play more frequently than you might expect.

40% report playing video games daily, compared with 35% of Gen Z adults and 30% of Millennials.

Mobile devices and consoles remain the most common ways to play. Among surveyed adults, 60% played on a mobile device and 60% played on a console in the past four weeks. Among surveyed children and teens, consoles remain the most used platform (67%).

Generational Insight

Mobile games connect generations.

60% of surveyed adult players and 60% of children and teens report playing video games on mobile devices, showing remarkably similar usage across age groups.

Action and adventure games are the most popular genre among surveyed adult video game players (44%), followed by puzzle, word and educational games (40%), strategy and simulation games (37%), casual and social games (35%), and sports and racing games (31%).

Adult video game participation and preferences vary by province and region.